It's OK for intellectual feminists to like fashion

Blog title from Hadley Freeman's book The Meaning of Sunglasses : "Prada styles itself as the label it's OK for intellectual feminists to like".

The author is a bilingual fashion editor, writer and translator with a serious blog, cinema and magazine habit.

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Email: fashionmemex(at)

Created in February 2010, Fashion Abecedaire - It’s OK for Intellectual Feminists to like Fashion covers fashion, cinema, marketing, brand communication, literature, Frenchness and everything in between.

About the author 

What’s your fashion experience?

I work in the marketing department of a British luxury brand as a copy coordinator. Before that, I worked for B2B magazine Drapers where I learnt about the business side of fashion. I’ve contributed to a variety of online fashion and lifestyle publications including the defunct ethical magazine, vintage fashion portal, pan-European magazine Running in Heels and Australian specialist blog Girl with a Satchel. I’ve also edited the Fashion section of AGENT2, an online magazine dedicated to new designers.

You talk about brands digital ability a lot - what’s your digital experience?

Like most people out there, my digital knowledge is mostly self-taught. I’m lucky to work for a company which excels at digital innovation, meaning I learn about it every day. I’ve been blogging, under different names and on different platforms for 12 years. I’ve been a social media editor for an online publishing company, thanks to which I learnt how to use Facebook, Twitter, Ning etc for maximum impact.

Did you study fashion?

No, I studied International Relations and History at the London School of Economics, specialising in the British Empire and international law. Before that, I did a classe prépa in France, a year of higher education focused on humanities.

What are your favourite brands?

Sandro, Maje, Des Petits Hauts, Zadig & Voltaire, Petit Bateau, Kookai, The Kooples and Burberry make up most of my wardrobe.

How can I get in touch?

You can find me on Twitter @Lucie_m or on

About the blog

What does the blog title and tagline mean?

An Abécédaire, in French, in an alphabet book. When I started the blog, I meant to post a quote every Monday from a fashion dictionary, starting at -A and ending at -Z. The exercise only lives through the Quote on a Monday category these days.

The tagline is a quote from Hadley Freeman’s book The Meaning of Sunglasses: “Prada styles itself as the label it’s OK for intellectual feminists to like”. I picked it because I was fed up with everyone telling me people liking or working in fashion were stupid.

Why don’t you post every day?

I only blog when I feel I have something to write which can add to the current fashion debate.

Do you get paid for your film, exhibition and book reviews?

Not at the moment. Everything featured on my blog has been bought with my own money. Currently, my blog is nothing more than a hobby.

Why do you always talk about the same brands?

The brands I mention most are the ones I wear most (see the “what are your favourite brands” question above). I subscribe to their newsletter, I’m on their snail mailing list, I regularly visit their website and their shops which makes commenting on their marketing and sales strategy easier. I don’t have any relationship with any of those brands aside from as a customer.

Can I send you something to review?

You’re more than welcome to but please don’t hesitate to check with me first whether it has a chance of being featured. You can contact me on fashionmemex(@)

I love personal style pictures, why don’t you post any?

There are plenty of bloggers out there who excel at personal style and street style pictures. I’m not one of them so I’ve decided to stick to what I’m good at, rather than polluting the field with white noise.

Where do you get your pictures from?

At the moment, I borrow most pictures either from the world wide web or from photos uploaded under Creative Commons Attribution on Flickr. If you’re unhappy to see your picture featured on Fashion Abecedaire, or if you’d like it to be credited differently, please don’t hesitate to email me at fashionmemex(@)

You have a badge saying your blog falls under Creative Commons Attribution. What does it mean?

It means you’re welcome to share or adapt my words but you must attribute it. You don’t have to check with me first or gain my approval, although it’s always nice.

How many people visit your blog?

According to Google Analytics, I get about a hundred hits a day, which translated as 3 300 unique visitors over November 2012. Please don’t hesitate to contact for more detailed stats at fashionmemex(@)

Contact Fashion Abecedaire

How can I get in touch?

You can email me at fashionmemex(@); like me on Facebook; tweet me at @FashionAbecedai or add me to your Google + circles.

What does your email mean?

In July 1945, Vannevar Bush came up with the term Memex in the article As We May Think in the publication The Atlantic Monthly. He defined it as an “enlarged intimate supplement to one’s memory”.

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