How many more fly-on-the-wall TV shows will we have to go through before the industry realises that those behind-the-scene, and in no way truthful accounts, are more harmful to its reputation than cultivated mystery?
The Model Agency, a show on Channel 4 aiming “to reveal the realities of life in the world’s most glamorous industry”, has all the ingredients of a good fashion caricature. The bitching, the oversize egos, the chain smoking, the food obsession, the dirty blonds, the swearing, the tears and the gays. The one thing the show depicts well is the hard work, the long hours and the stress.
Premier is a well-respected model agency within the business. As the series credits explain, their models walk the best shows and shoot the best editorials. So why did they feel the need to expose their inner workings to the whole world? Have people not learnt by now that TV montage coupled with the Heisenberg principle will not show their business, or the industry, in the best possible light?