This morning, I opened my inbox to emails from Vogue, Net-a-Porter, and Liberty. We’re in a recession, don’t you know it, and no one can afford to waste a sales opportunity. As the Pope (alongside every other newspaper columnist) reminded us last night, Christmas is, first and foremost, a commercial feast. It is also a family occasion, whether or not you believe some guy was born 2012 years ago, at midnight (in which time zone?) on a December day. Is sending an email, even one containing Christmas wishes today the ultimate form of festive opportunism and cynicism, or is it the best acknowledgment of what Christmas has become? Are customers more likely to shop later in the year if the brand sent a Christmas message? Should I even be blogging today?
Photo: White Fairy Tale Love ball, 2010 (photo : Paolo Roversi ; modèle : Natalia Vodianova ; robe Valentin Yudashkin)