It's OK for intellectual feminists to like fashion

Blog title from Hadley Freeman's book The Meaning of Sunglasses : "Prada styles itself as the label it's OK for intellectual feminists to like".

The author is a bilingual fashion editor, writer and translator with a serious blog, cinema and magazine habit.

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French luxury brand Lanvin messaged its Les Yeux d’Elsa brooches for Halloween. Made of a right and a left eye, red lips and black hands, the brooches come together in an email visual the Surrealists wouldn’t have rejected. Luckily really, considering Louis Aragon, the man who wrote the poem Les Yeux d’Elsa, Elsa’s Eyes, which inspired the design, was one of the three founders of the French literary Surrealist movement in 1919.

An ode to Elsa Triolet, the love of his life, Les Yeux d’Elsa was written during the Second World War. The poem references the blueness of her eyes and their tumultuous love (“you make big eyes perhaps it means you lie”, “violent amours”) as well as Aragon’s opposition to the War (“it happened one fine night the universe/foundered”) and heartbreak following the Occupation (“O the wet brightness seven-sorrowed mother/The colour-prism pierced by seven broadswords”). The Lanvin brooches, embellished with Swarovski crystals, have the brilliance of Elsa’s eyes: “I’m tangled in the net of shooting stars”, “I won this radium”. Pity they’re not blue.

Photos: Lavin email 30 October 2012, Louis Aragon and Elsa Triolet from the Maison Elsa Triolet-Aragon

Poem translation by Timothy Adès

Posted at 5:48am and tagged with: literature, email marketing, france,.

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