Apparently, in any actress’ career, there are three key moments: award nominations, becoming the face of a brand and posing for the British ELLE cover. Or so ELLE says in its February issue:
Thirty seven industry award nominations. Pulling power of £1.3 billion at the box office. Two campaigns for Marc Jacobs. And now the cover of British ELLE. All at the tender age of 17.
Being on a magazine cover isn’t an achievement in itself. Being on a magazine cover isn’t either a sign of how good an actress is - Meryl Streep would have been in Vogue much earlier otherwise - but rather of how popular and “hot” she is perceived to be. At best, cover presence is an acknowledgment of an actress’ body of work, a confidence call that she can shift issues or a legitimisation of her fashion credentials which might result in additional business opportunities. Most of the time, cover girls are tied in with ad campaign from recurrent advertisers or with movies coming out soon. From a brand perspective, having the face of their campaign on a cover is additional earned media, with strategically-placed name dropping within the main feature.
Dakota Fanning posing for British ELLE is the result of an eleven-year-long career which has seen her nominated for a Screen Actors Guild Award aged seven for I am Sam and play Jane Volturi in four episodes of the Twilight Saga, one of the highest grossing franchises of all times. She has six movies scheduled for release in 2012 and features in every US glossy magazine as the face of Marc Jacob’s Lola perfume. Being an ELLE cover girl, considering these already considerable achievements, is little more than the cherry on the cake and in no case the accomplishment or career milestone the ELLE feature introduction suggests.
Quote and picture: ELLE UK, February 2012 ‘Dakota will see you now” Words: Annabel Brog, Photo: David Slijper, Fashion: Anne-Marie Curtis, Dress: Dolce & Gabbana, Shoes: Prada, Ring: Zoe & Morgan