She’s hot, well-dressed and, the secret she never told until The Town, she can act. So why did Blake Lively’s Vogue and Esquire covers tank at the newsagents?
Lively is best known for her role as Serena van der Woodsen, a blonde with more boobs than brain, in Gossip Girl, a TV series with an 18-34 fan base. According to Vogue’s own media kit, the median age of their readership is 35.8; the median household income $68 659, significantly above the US median HHI.
I haven’t been able to find any stat to back this up, but I doubt the Vogue reader likes being force-fed a 23-year-old who had, until The Town, little acting credibility. True, she can wear clothes, but does she have enough to tell to justify two covers, and features, in a year? Lively turns readers away without drawing new ones in.
Not all the time though. Her Allure cover was the magazine best-selling issue. But then 56.8% of Allure readers are between 18-34.
Posted at 8:47pm and tagged with: Vogue, gossip girl,.
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