23 Karl Lagerfeld collaborations
I can never decide what’s the right question to ask about Karl Lagerfeld’s multiple partnerships. Is it, where does he find the creative inspiration? Or, where does he find the time? Or perhaps, just what on earth is he thinking?
The idea for this post was born as I was leafing through the BUT catalogue, a popular French furniture chain he photographed a few pages for. As well-documented as Lagerfeld’s interest in home decoration is, him and BUT aren’t two brands I would ever have thought to match. That’s the strength of Lagerfeld: despite being everywhere, his choices can still surprise us. I have voluntarily selected the most unexpected partnerships below, ignoring associations with clothes brands like Hogan or H&M or high-end retailers like Net-a-Porter or Macy’s.
1 - Diet Coke bottle designer. A collaboration justified by how much Diet Coke Lagerfeld drinks, as explained in his diet book. (photo 2)
2 - Securité Routière, the French government road safety agency, ad campaign model. Tagline: “It’s yellow, it’s ugly, it doesn’t go with anything but it can save lives” . (photo 4)
3 - BUT catalogue photographer and curator. (photo 3)
4 - Cassina, an Italian furniture brand, as a photographer.
5 - Theft Auto IV, the video game, as the host of K109 The Studio, a radio station which plays disco music. (photo 8)
6 - Totally Spies, a French cartoon movie where Lagerfeld played the bad guy Fabu. (photo 9)
7 - Biennale des Antiquaires 2012 as a set designer and curator.
8 - Tokidoki (with Choupette) for a likeness toy. "I am very flattered that I became a tokidoki. I always loved them and I am very happy to be one of them". (photo 6)
9 - W. Steiff for a likeness bear. Asked whether he played with a bear as a child, Lagerfeld declared: “Maybe I had one; I don’t remember. I never played with anything like toys. I wanted to be grown-up.” (photo 7)
10 - Snoop Dog and Jean Roch for an electro-pop video.
11 - Melissa, the Brazilian ethical shoe brand, for a capsule Kollection. (photo 10)
12 - Optic 2000, a popular French glasses chain which launched an interactive online game, “I want Karl’s glasses”, to celebrate the partnership.
13 - Italia Independent, an Italian licensing company for a two-year contract to produce glasses and sunglasses.
14 - Fossil for a range of watches sold in Colette and the World of Karl pop-up store.
15 - Shu Uemura for a line, “Mon Shu Uemura”, which included brush sets, eyelash curl, nail polish and nail stickers decorated with little stylised Karls. (photo 5)
16 - Sephora for a festive season make-up line. Tagline: “Fashion is neither moral, nor amoral, but it cheers me up”.
17 - S.T.Dupont for a collection of pens and lighters called Mon Dupont.
18 - Chateau Rauzan-Segla 2009 Grand Cru Classé label designer to celebrate the 350th anniversary of the vineyard. (photo 1)
19 - Joel Robuchon’s Hotel Métropole in Monte-Carlo interior designer.
20 - AugustaWestland as a chopper designer both for the interior and the exterior of a remodeled luxury AW139 twi-turbines copter.
21 - Döttling as the designer of custom-built safes.
22 - Metro International Newspapers guest editor on 7 February 2012.
23 - Welton London for a collection of three scented candles.